Campaign Key Art
Design: Alfie Palermo
Objective:
To promote a new series for CBS and BET. I was tasked with creating a logo and Key Art that would work across various mediums. The goal was creating a flexible template using stock images that were iconic and were able to tell a story.
Campaign Key Art
Design: Alfie Palermo
Objective:
I had to use the production company’s art and improve upon it. Using some color correction and effects and an alternate layout to make the art work with a full cast and hero images.
Campaign Key Art
Design: Alfie Palermo / Jay Ross
Art Direction: Jay Ross
CD: Shakira Seabrooks
Objective: The idea was to feature the celebrities very prominently and highlight the collegiate spirit of the show and continue on from Season 1 with the same yearbook theme in a different color scheme, with additional art. I did some retouching, color correction and a poster composition, and all the campaign production.
Campaign Key Art
Art Direction/Design:
Alfie Palermo
Objective: The challenge was to create a campaign using provided logo and talent image. I created some concepts to symbolize a New York vibe and grit using some effects/color treatments and extra stock images. I also did the print/digital production.
Campaign Key Art
We were given a vendors template and expand upon it. I had to make the design work in every aspect for a campaign, from billboards, print/digital assets. I did all the production.
Design/Art Direction:
Alfie Palermo / Jay Ross
Objective:
Creating Key Art that would become a campaign across various placements for print/digital. I did compositions, retouching/finishing and print production.
Campaign Key Art
Show Key Art
I had to choose options from a vendor, did retouching and finishing.
Created the logo which has carried through from season 1.
Campaign Key Art
Objective:
To create Key Art from an existing approved image, I made a composition from stock imagery and gave it some lighting effects. Did the retouching and finishing.
Campaign Key Art
Approved art from a vendor and did some retouching and finishing and did the final print production.
Creative Director: Josh Pelzek
Design/Art Direction: Alfie Palermo
Objective: I worked with the Creative Director to concept some simple yet instantly recognizable art. I had input on the photoshoot, along with compiling selects, retouching/finishing and production, from Key Art to OOH and digital placements.
GRAPHIS Silver Award Winner
Campaign Key Art
Design: Alfie Palermo
Art Director: Eric Franklin
Objective: To create a new campaign using provided gallery and composed images to work across different mediums using the photography constraints. I did some retouching/finishing and print production.
Campaign Key Art
Design/Art Direction: Alfie Palermo, Dana Kinlaw
Creative Director: Jerome Ford
Objective: To create a campaign using gallery images. I did the Key Art composition, stylized the imagery added lighting effects, did the retouching/finishing, and treated the logo with some neon glows to complement the theme, and did the print/digital production.
Campaign Key Art
Objective:
To create a campaign from the production company provided art. I created additional art from a single piece and distressed it added more items and chose a font to complement the compositions. Did the print production to build out a print and digital campaign.
GDUSA18 Award Winner
Campaign Key Art
Design: Alfie Palermo
Art Director: Dana Kinlaw
Objective: Create OOH/Digital assets
GRAPHIS Gold Award Winner
Campaign Key Art
I created these Key Art compositions for the season finale using existing images and footage, using various effects and lighting.
Campaign Key Art
Design: Alfie Palermo
Miami themed Hip Hop Awards art, I created the composition using provided image and stock imagery focusing on the vibrant colors of Miami. Created various print and digital assets
Campaign Key Art
Campaign Key Art
Art Direction/Design: Alfie Palermo
I created the Key Art using footage from the production company using lighting and color correction for the composition.
Campaign Key Art
Art Direction/Design: Alfie Palermo, Dana Kinlaw
Objective: To create Key Art and logo using gallery image and stock images.
Campaign Key Art
Design: Alfie Palermo
Art Direction: Jonathan Fouabi, Alfie Palermo
Objective: Create a campaign which tells a story using stock imagery for Key Art, Wild Postings, Print/Digital and Social.
Campaign Key Art
Campaign Key Art
Design/Art Direction: Josh Pelzek/Alfie Palermo
Objective: To expand on provided art and create extra compositions for print/digital use.
Campaign Key Art
Design: Alfie Palermo
Art Direction: Josh Pelzek
Objective: Create art for a new series, including a logo.
I had input on the photoshoot, making sure there was enough image to use in various assets. I did light retouching/finishing and print production.
Campaign Key Art
Art Direction/Design: Alfie Palermo
Create Key Art using footage imagery.
Campaign Key Art
I created Key Art using existing imagery.
Campaign Key Art
Campaign key Art
I was tasked with expanding on provided art using a range of colors and no imagery, adding talent images at a late date.
Campaign Key Art
Press Kit for The New Edition Story Biopic
GDUSA18 Award Winner
Campaign Key Art
Art Direction/Design: Alfie Palermo
I was tasked with creating art and logo with a single provided image, I did some retouching and used graphic elements to create the art.
Campaign for Earth Day Awareness
Mass Transit Take-Over Campaign in Singapore
OOH Campaign
